About Us

REALLY GOOD LOOKING AND MADE TO TAKE A BEATING


Merging the classic East Coast prep style of his Virginia upbringing, his interest in design and fashion, and a newfound love for the perpetually sunny, laid-back lifestyle of Southern California, We created a centered around a goods line that was both practical and stylish.


SPECIAL RELEASES ARE A CORNERSTONE OF OUR BRAND


For collectors and unique eyewear connoisseurs, our ongoing Limited Editions and Collaborations offer a chance to own one-of-a-kind sets that include a uniquely designed pair of goods, custom pouch, box, insert item and collector’s card.

Our ever-growing fan base to get creative and design their own pair of unique goods there are literally hundreds of thousands of different combos!


Before we started, Fresh, Vibrant, Comfortable goods at a reasonable price didn’t exist.

So we made our own.


Dependable.


This is founded on passion and we pride ourselves on radical design that unabashedly pushes you outside your comfort zone. They are for the pleasure-seekers of the world, the ones who lust for life’s adventure, and the people who will not stop until they find it.